While many people focus heavily on customer acquisition, they many not realize that each and every lost customer can negatively impact their company. Globally, the average value of a lost customer is $243—not chump change by any means. In fact, acquiring a new customer is five to 25 times more expensive than retaining an existing one. That’s where conversion rate optimization (CRO) comes in. Every time a person visits your site and takes a specific action you want them to take, that’s a conversion. CRO helps make the most of the traffic you already have.
So while there is value in bringing in fresh customers, it’s a good idea not to focus just on getting new eyeballs to your site. The following infographic breaks down key CRO hacks—from changing your button color to providing social proof—all backed by case studies. Not all of these hacks will work for everyone, but they are a clear indication that even small changes to your site can convert, increase sales, and improve your return on investment.
Where most digital marketing agencies will require you spend more on your pay per click campaigns, SNAP! Marketing will work harder and smarter to ensure you are getting the best possible results. We do this by testing and optimizing every aspect of your campaign from start to finish. Then, when you know that your campaigns are performing to their optimum, you can make an informed decision to scale up your campaigns as required, safe in the knowledge that you are getting the best possible results with the minimum amount wasted.
If you want to get more customers for your business without having to increase your PPC budgets, get in touch with us today and we will ensure your campaigns have the maximum possible return on investment.