Pay Per Click Advertising (PPC) is a major player in digital marketing. It’s a great way to get your website/business on the first page and at the top of search engines such as Google, Bing and Yahoo.
Anybody can advertise using Pay Per Click and it can be quite easy to get started. However, it is also very easy to pay a lot more than you need to, if you don’t fully understand how these systems work.
Companies like Google, Bing and Yahoo use all manor of complex algorithms to index thousands and thousands of websites and adverts in just a few seconds, every time you click the search button. These algorithms determine what they think are the most relevant websites and adverts to show the viewer, to give them the best possible user experience. To get the most out of your paid for campaigns, you have to be bidding on the most relevant keywords, write relevant and engaging ads and send people to a relevant web page.
Depending on what you want to advertise, SNAP! Marketing will set up your Pay Per Click account, perform the keyword research, structure the ad groups, write the ads, set up the bids and budgets. We will then set this up with regular tailored reporting and optimise where necessary.
We can also set up lead generating or product specific landing pages to tailor and target your paid campaigns, so you pay the least amount of money for the best possible results. Targeted pages not only help keep the costs down, but they funnel your paid for traffic exactly where you want them to go; either signing up for your service/newsletter or straight to the specific product page, making it far more likely that they will make the purchase.
We will set up your Pay Per Click Advertising with incredibly accurate reporting, so that you can see exactly what does and what does not work, see exactly where your conversions come from, see exactly what your return on investment is. This gives you the ability to make data driven decisions on exactly where you should be focusing your future marketing budgets for the best possible returns.
So, lets break it down. Better ads + Accurate ROI + Lower costs + More business = SNAP! Happy People!
Based in Kings Lynn, Norfolk but serving the globe, SNAP! Marketing is your number one partner for all of your digital marketing and pay per click advertising needs.
If you are just launching your business/product or want to re-brand/re-launch, then speak to us about our marketing services. You can combine our different services to help launch your business in style. For example you get a shiny new website, social media pages, a pay per click campaign and ongoing SEO, all in one.
SNAP! Marketing, the A to Z of PPC!