What is a responsive website?

Responsive Web Design

Responsive is a word that is used very much in web design these days and for good reason, but what does responsive mean?

Basically, a responsive website is one that adapts depending on what kind of device it is being used on. The idea being that the website responds and shows the best possible view for that particular device. The benefit for you and your business is that all visitors to your website, including the rapidly growing percentage using a mobile or tablet device.

With so many different devices to browse the internet these days, responsive design is the answer for many businesses.

With the explosion in popularity of smartphones and tablets in recent years, how people access the internet has changed drastically, not to mention the use of Smart TVs.

A few years ago we were all being told we had to have a mobile website, but with so many different devices used these days you simply could not build enough versions of your website for each of these devices. Mobile phones alone have a variety of screen sizes, widths and lengths.

This is where responsive design solves the problem. A responsive website is built with a series of grids and dependent on what device is being used, the display will be optimised for that screen size. It makes the whole user experience easier and more enjoyable. When it comes to websites, we all decide within a few seconds if we like the look of a website or not. The longer somebody browses your website, the better chance you have of gaining their business.

The longer somebody browses your website, the better chance you have of gaining their business Click To Tweet

Depending on geography and your industry, the statistics of people using mobile and tablets to view websites will vary however, one thing is certain, the use of mobile and tablet devices is growing at an incredible rate, so now is the perfect time to update your online presence with a fully responsive website and not miss out on any potential customers.

For example take a look at these mobile stats from 2013

  • 91% of all people on earth have a mobile phone
  • 56% of people own a smart phone
  • 50% of mobile phone users, use mobile as their primary Internet source
  • 80% of time on mobile is spent inside apps
  • 72% of tablet owners purchase online from their tablets each week

50% of mobile phone users, use mobile as their primary Internet source Click To Tweet

Take a look at our website on your desktop, tablet and smartphone and you will see what we mean when we say the view is optimised as per your device.

Get in touch with SNAP! Marketing today and let’s get your website bang up to date and in front of more potential customers.

Website Design From SNAP! Marketing!

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