In this third post in the series SNAP! Marketing Explains PPC Simply, we will give you an overview of what is probably the most important aspect of any PPC campaign, keyword research. Google has a great tool…

In this, the second in our SNAP! Marketing Explains Pay Per Click, Simply series, we will explain the importance of Quality Score in your Google AdWords campaigns. We will explain how it works, how it can save…

Hi there, we are going to start to put together a guide to the basics of pay per click advertising (PPC) particularly, Google AdWords. As Google AdWords is by far and away the market leader (Globally around…